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Clevercare Limited was established in late 2014 in Hamilton, New Zealand, to take founder Maria Johnston's concept for a next generation medical alarm to the market. We are currently focussed on the New Zealand market, in order to provide a full service solution which our customers are looking for.


Stuart Pedersen
Managing Director

Stuart’s commercial background is in finance and marketing, and he was a founding shareholder and executive in 1987 of financial advisory and investment firm Spicers Portfolio Management Ltd, from which he had a successful exit in 2000. More recently Stuart has been involved in angel investing through Enterprise Angels.

In January 2016 Stuart took a majority stake in Clevercare and is excited about leading the company in its next phase of development. He lives in Mt Maunganui with his wife Pamela.

Maria Johnston

After completing a Bachelor’s degree in Information Technology, Maria gained a wealth of industry experience in business administration, project and network management before becoming a mother and building Clevercare.

Developing the Clevercare system was driven from a personal need for Maria to make a positive difference in the everyday life or her parents. She then found that her family’s problems were experienced by many and now, through Clevercare making lives better with independence and peace of mind can be achieved for many.


Simon McDonald

Dr. Simon McDonald came to New Zealand from the UK 28 years ago after completing a dental degree and a master’s degree in dental public health.

In NZ he worked in dental education and health service management roles until starting his dental practice in Katikati in 1998. With a five year plan to “give up the day job” he focused on inventing a better dental mouse-
trap and the Triodent business was born. Triodent started with $250K of capital and has resulted in more than $90m in export earnings since its inception 10 years ago and employees around 100 people. Simon was the CEO throughout.

The company was sold to Dentsply, a large US owned multi-national company, in November 2013.

Simon has a new start-up called Rhondium that is still in the R&D phase with the first dental product scheduled for release in August 2014.

Simon calls himself a “serial inventor” and has lodged over 90 patent applications. He lives in Katikati, Bay of Plenty with his family and has eight children.

Tina Jennen

Tina Jennen (MBA) is the Executive Manager for the Plus Group of Companies.

Her primary focus is strategy, leadership and capability building. Tina is very involved in growing Tauranga and New Zealand’s entrepreneurial ecosystem as a leased executive and national facilitator for Startup Weekend. She also serves on local boards.

Tina has over 20 years of business experience, including 12 years as the owner-operator of landscaping and land development companies in the United States and New Zealand.

Other previous roles include: accountant, human resource manager, securities broker/financial advisor, business development director, and venture manager for angel investing. Tina earned a Bachelor of Arts (International Affairs, Spanish) in the USA and completed the Executive MBA at Waikato Management School (Triple Crown status)

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The Clevercare Story

Maria's parents; Rose and Norm were determined to live independently, and for as long as they could. Norm suffers from Diabetes, Alzheimer's and Parkinson's disease. He experienced moments of confusion and short-term memory loss. On one occasion while wandering, he suffered a minor stroke. Due to the concern that something could happen to Norm, Rose always accompanied him, and catered to his needs

Witnessing first-hand how stress and the lack of independence impacted their quality of life, Maria was determined to find a way to make their lives easier and more enjoyable.

Maria had an idea of using smart phone technology to allow her dad to go out for a walk alone and she took this idea to Tauranga Startup Weekend in September 2013. Her team came in third place and after the event Maria went on to make her idea a reality.

Rose and Norm incorporated Clevercare into their lives until Rose became ill with cancer and passed away at 55. For the time she used Clevercare, she was able to regain her independence and relieve the stress of constantly reminding Norm to take his pills.

Norm too, also regained his independence, which empowered him to remember things, go out alone on his scooter and now it keeps him connected with his children as he continues to live independently.

Clevercare today helps three main groups:
* those who are looking for the security and independence of a medical alarm which, unlike the old technology, will still work beyond the front gate, so that they can remain active in the community
* those who have cognitive impairments (such as from traumatic brain injury) and need help to live more independently and be less of a burden on carers
* families and carers who are concerned that their parent/dependent is or may be in the early stages of dementia and may become forgetful or prone to wandering or getting lost.

Norm and Rose Twidle
Rose (53) and Norm (75) Twidle.

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